
Large Language Model Optimization
SEO is dead. Long live LLM. The landscape of information retrieval is changing rapidly. Traditional Search Engine Optimization (SEO) has been a cornerstone of digital marketing for years, focusing on optimizing websites to rank higher on search engine results pages. The goal has been to attract web crawlers from search engines like Google, Bing, and Yahoo, and to appear as high as possible in the list of results when users search for specific keywords. With the advent and rapid advancement of Large Language Models (LLMs) like OpenAI's chatGPT, the way we retrieve and consume information is evolving. These models are capable of understanding and generating human-like text, answering questions, summarizing text, and much more. They're being integrated into a wide array of applications, from chatbots to content generation tools, and are increasingly being used to field and answer questions directly. As a result, the focus is shifting from traditional SEO practices towards optimizing for t