DOV

Dr. Louis Rosenfeld, of the Lower East Side Rosenfelds, earned his medical degree in Vienna, but returned home to give back to his neighbors, dispensing medical care for two dollars a pop. He was never fond of his neighborhood appellation, "Two Dollar Lou," so he was greatly relieved when great Great Grandpa Hyman anointed him "Little Dov" instead. This one's for you, Doc... Lookin' for a sunglass? Shop The DOV SUN. Every MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!