THE BEST LITTLE MASCARA EVER: volume + curl formula

Va-va-voom lashes are just so lovely. Creating a formula that is truly smudge proof while still dry enough to be buildable for maximum volume was no easy task. If it was, everyone would have done it! How many mascaras have you met that you can say create gorgeous volume + are actually smudge proof + adhere to a clean cosmetics promise? Our volume + curl formula does. All day every day. Makeup artists compare the experience to that of the timeless best-selling mascara, L'Oréal Voluminous®, for its dark, matte black color and its thick, soft, endlessly buildable consistency. KEY INGREDIENTS Acacia plant to naturally provide texture and hold, resulting in a buildable formula for voluminous lashes that stay put all day Powerful Candelilla Wax for extra smudge proof staying power without harsh removal Restorative Palm Oil to prevent moisture loss and fight free radical damage DIRECTIONS This mascara is exclusively available in a mini size, which makes for better hand-eye coordination in