Pop Up Shop 101

Pop-Up Shop 101 is designed to equip entrepreneurs and business owners with the essential knowledge and skills needed to successfully plan, launch, and operate a temporary retail space, also known as a pop-up shop. These shops offer a unique opportunity to engage customers, test products, and create buzz around a brand. The course typically covers several key areas: 1. **Understanding Pop-Up Shops**: Participants learn what pop-up shops are, their purpose, and how they differ from traditional retail spaces. The course may explore various types of pop-up concepts, from seasonal shops to experiential marketing events. 2. **Planning and Strategy**: This section focuses on the importance of strategic planning, including identifying goals for the pop-up shop, selecting the right location, and determining the duration of the event. Participants learn how to conduct market research to identify target customers and assess potential locations. 3. **Design and Setup**: Students explore the creat