WEBSITE OPTIMIZATION

What is Website Optimization? Website optimization (often referred to as CONVERSION RATE OPTIMIZATION) is the process of systematically improving the performance of your website to meet your business objectives.Whether your goal is to get more leads, sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals. How Do We Optimize Your Website? The process for optimizing your website follows the same principles as conversion rate optimization. In fact, the two terms are often used interchangeably. Our process consists of the following steps: 1. Establish a hypothesis – We review your analytics and look for parts of your funnel that are performing poorly, such as pages with a high bounce or exit rates. We collect qualitative feedback from visitors as to why they’re not converting. We brainstorm potential causes of poor performance to build a list of website optimizations to test.2. Prioritize – After building