Beginners Guide To Pay Per Click Marketing

Pay-per-click (PPC) advertising has been the most popular online advertising model for a long time. It originated with Google search engine, which utilized keywords searched by users to place ads through a content-generated ad placement system. Advertisers could design ad campaigns based on highly targeted niche topics by leveraging the power of the Google search engine and tracking keywords. This ensured that the ads that appeared on a site were relevant to the audience, and the audience would be more inclined to click on them since they would interest that particular group. This ebook is intended for beginners and offers insights into how to succeed with pay-per-click ads.