Designing Products Toward Sustainability with Tom Darden

MP3 Download Tom Darden and others like him are seriously looking at products that have positive environmental effects. He’s been able to help companies, such as sawmills, to change the way they produce their products. He’s been working in the field of investing in developing technology, products, and services that are environmentally safe. One of his personal interests is connecting companies with China to help address environmental problems there. He is also on the board of directors of Cradle To Cradle Products Innovation Institute and is enthusiastic about the products certification service that has been set up to help companies became more green and consumers to be more discerning of the products they buy. He says of this endeavor, “To be certified under the cradle to cradle parameters, they have to have figured out the reverse logistics. Everybody figures out the logistics of the product going out but we need companies to say, how are we going to get it back?” The cradle to cradl