Heartful Business with Michael Kieschnick

MP3 Download "We make it easy to make a difference." With this simple, but profound statement Michael Kiesnick explains how he challenged the basic assumption that dictates most business practice, the financial bottom line. Believing that Americans want to make a difference, he created Working Assets, a social change organization hidden within a telephone long distance and credit card company. A portion of every payment a customer makes is given to non-profit community organizations. Kieschnick explains why leadership that makes a difference is local, community based and value driven. He says, "I think people are just hungry for a different way of looking at things." In a time when corporate greed is often the enemy of social responsibility and ecological sustainability, here is a successful business model that is making a positive difference. (hosted by Michael Toms) Bio Michael Kieschnick is the co-founder and President of Working Assets, and founder of Dads and Daughters, an educati