From Like to Love: Inspiring Emotional Commitment from Employees and Customers

Author: Alper, Keith Brand: Lioncrest Publishing Binding: Hardcover Number Of Pages: 166 Release Date: 16-10-2018 Details: Most companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them. As CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In From Like to Love, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including: * Keeping a finger on the "pulse" of satisfaction * Creating an engaged workforce * Building open communication and trust * Creating a competitive advantage with love * And more The smallest shift can make a huge difference, making team members happier, more able to creat