10th Anniversary Throwback: Apex Rosé

In June of  2016 we released the third edition of our “Apex Rosé” more commonly known as “Pink Wine for Dudes,” the first with an entirely new art direction.  What you’re seeing here is an unreleased version of that label! Our artist friend Danny Haas took the original photo by our buddy Nick and put his own artistic touch on it. In the end we went with the straight up black and white version that would also end up on shirts in addition to the wine.  For the first time ever your seeing one of the alt versions including this incredible pop of blue and cream. We think it looks pretty darn cool!