New Media/New Methods: The Academic Turn from Literacy to Electracy

Edited by Jeff Rice and Marcel O'Gorman New Media Theory Edited by Byron Hawk Information and Pricing 978-1-60235-063-2 (paperback, $30.00); 978-1-60235-064-9 (hardcover, $60.00); 978-1-60235-065-6 (PDF, $19.99), © 2008 by Parlor Press. 316 pages with illustrations, references, and index Bookstores: Order by fax, mail, or phone. See our "Sales and Ordering Page" for details. About This Book The essays in New Media/New Methods: the Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. Representing a specific school of theory emergent in graduates of the University of Florida and working from the concept of electracy, as opposed to literacy, contributors present various heuristics for elaborating new media rhetoric and theory. New Media/New Methods challenges literacy-based understandings of new media, which typically pose such work as hermeneutics or textual interpretation. Rather than grounding their work in hermeneutics, contributors rely on