Success at Your Fingertips: How to Succeed in the Skin Care Business

GIVE US A CALL FOR THE PRICE! (905) 726 - SPOT (7768)   Learn the secrets of success from one of the most successful women in the spa and salon industry! Description  Lydia Sarfati, founder and president of Sarkli-Repêchage, Ltd., Director of Intercoiffure North America Skin Care & Spa Council, and Chairman of Esthetics America/CIDESCO USA, shares her philosophy on business and personal fulfillment. Key business strategies reviewed include: Establishing your professional image The importance of customer service Turn your salon into a profit center Building a winning team Product purchasing and merchandising strategies The salon Set-up, Layout and Design "Who ever heard of a textbook that was so interesting, you found it hard to put down? Lydia Sarfati shares her secrets on how to build a clientele, how to give customers what they want, how to treat employees and how to build a strong business foundation. These are the ‘golden rules’ of the spa and skin care business.” — Jo