Don't Let Them Catch You Selling by Don Patrick Little

In Don't Let Them Catch You Selling, the author nails the essence of sales. In Chapter 5, he points out: "'Please, please give me an appointment,' and 'Please, please buy my product' are not proven sales strategies. It is a natural reaction for all creatures to back away when being pursued." This explains why people resist being sold. The interaction is, apparently, more complicated, however. As noted in the Introduction: people may resist being sold, but are evolutionary predisposed to buy. How to successfully navigate this human contradiction and achieve success in the sales profession is revealed, in clear practical terms, by a sales professional with over 50 years of front-line sales success.  Available as a Kindle eBook on Amazon for $8.00. And as an audiobook for $8.95. A REVIEW by Var Lordahl:  I just finished reading Don’t Let Them Catch You Selling, and I was blown away. I’ve been selling for over fifty years, and what this book illustrated for me is that there are no shortcut