Catalyst: How to Change Anyone's Mind

Title: Catalyst: How to Change Anyone's Mind Author: Jonah Berger ISBN: 9781982108649 Publisher: Simon & Schuster Published: 2022 Binding: Paperback Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. G 1682239 Publisher Description: "Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds