Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

Title: Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market Author: Joseph F Coughlin ISBN: 9781610396639 Publisher: PublicAffairs Published: 2017 Binding: Hardcover Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. E 1664102 Publisher Description: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The