Joico K-PAK Reconstructing Shampoo

This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage. Directions: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner. Benefits Repairs years of visible damage* Instantly doubles hair strength** Boosts shine Improves elasticity & manageability Gently cleanses damaged hair Rich lather When used with K-PAK RevitaLuxe ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner Key Ingredients KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks. GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to hel