The New Alpha Male: How to Win the Game When the Rules Are Changing

An NBA and TEDx Star Helps Men Find Their True Source of Strength, While Embracing Authenticity and Vulnerability Is there a place for the "alpha male" in today's world? Lance Allred says yes--but it's past time to evolve our sense of what "alpha" means. "The old alpha believes he is entitled to success, sees enemies are all around, and thrives on victimhood," he writes. "The new alpha male holds himself accountable. He expresses his love with no strings attached and serves ideals bigger than his ego." With The New Alpha Male, Allred brings you a winning game plan for growing, leading, and succeeding--while staying true to your authentic self. Allred lived the masculine dream--succeeding in the hypercompetitive world of the NBA--only to discover that it was really a nightmare. In this book, framed within the context of a basketball game, he helps you break down the outdated ideas our culture presents as "truths" regarding competition, addiction, fear, gender roles, spirituality, and mo