Repackaging Christianity

"Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian." —Professor Timothy Larsen (Wheaton College) for the Times Literary Supplement Alpha is a global phenomenon,  one of the most famous and controversial brands in Christian evangelization. Launched internationally in 1993, it has attracted wide public commentary over the decades, not only among churches but also in mainstream television, radio and newspapers such as TheEconomist and TheNew York Times. Even Elle and Fabulous have covered Alpha. Over a million participants attend the course every year and it has been a powerful driver of Christian innovation and resurgence in a secular culture.   Alpha’s presiding genius, Nicky Gumbel, has won plaudits as a new Billy Graham for the modern age. As Alpha prepares to mark its thirtieth anniversary in 2023, Repackaging Christianity tells, for the first time the full accounts of Gumbel’s dramatic conversion to Chri