De Mellier London CRO Benchmarking and Audit

CRO project line items: Data analysis and benchmarks: Run tailored benchmark data analysis to identify friction points in the customer journey for incoming channels, landing pages, device types and KPIs like cart adds, checkout starts and checkout completions. The analysis will take place based on predefined comparison metrics like similar AOV, session volume, industry and markets. Further analyse product reviews and demographics to understand target audiences, as well as product needs, objections and benefits. Additionally, benchmark checkout features to identify those for potential conversion increase. Product page analysis: Analyse page-level KPIs like bounce rates / time spent / session conversion rates, incoming channels, purchase funnel, click events and heatmaps. Then research improvement suggestions for images, CTAs, descriptions, merchandising, personalisation and trust elements. Cart and checkout analysis: Analyse page-level KPIs like bounce rates / time spent / session