Preparing Effective Business Plans: An Entrepreneurial Approach [Paperback] 2e by Barringer

Product details Brand New Paperback : 288 pages ISBN-10 : 1292059338 ISBN-13 : 9781292059334 Dimensions : 15.6 x 1.65 x 23.39 cm Publisher : Pearson; 2nd edition (24 Oct. 2014) Language: : English   Description For undergraduate and graduate courses in entrepreneurshipThis book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.Teaching and Learning ExperienceThis text will provide a better teaching and learning experience–for you and your students. Here’s how:Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and sugge