There's Nothing Like This: The Strategic Genius of Taylor Swift

Author: Kevin Evers Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more "Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." -- Rolling Stone Named one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning Herald Named to the Financial Times "What to Read in 2025" list A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon. Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and