Hollywood in the Age of Television

Hollywood in the Age of TelevisionBy Tino Balio 448 Pages This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.Table of ContentsPart 1: Responding to Network Television  Introduction Tino Balio  1. From ‘Frontal Lobes’ to the ‘Bob-and-Bob’ Show: NBC Management and Programming Strategies, 1949-65 Vance Kepley, Jr.  2. Building the World’s Largest Advertising Medium: CBS and Television, 1940-1960 William Boddy  3. The Weakest Chain and the Strongest Link: The American Broadcasting Company and the Motion Picture Industry,