Rainmaker: Blueprint For Success In Real Estate Lead Generation

If you are anything like me, you thought that the most important part of becoming a Real Estate professional was learning everything they taught in Real Estate School. You believed that passing the class and State Exam with a high score meant immediate success and big pay checks in the amazing profession of Real Estate Sales. If you haven't figured it out yet, I am going to break the news to you right now; this business is tough, actually really hard and if you are in the business of Real Estate, you are also in the business of Lead Generation. You can have a doctorate in real estate, outfox a professional litigator in a contract negotiation, appraise property better than anyone in the market, and have more financing knowledge packed into your head than a mortgage guru, and it won't do you a lick of good without clients. To succeed in real estate you must have client leads. Now, other than a short career as a school teacher and football coach, I've been in sales most of my life so the