Center of the Plate: Poultry Consumer Trend Report
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Center of the Plate: Poultry Consumer Trend Report

$7,500.00
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Consumers’ overall health perceptions of chicken and turkey remain higher than other proteins, but what does the demand for poultry look like? Uncover COVID-19’s impact on chicken and turkey foodservice consumption and purchase drivers with Technomic’s Center of the Plate: Poultry Consumer Trend Report. Purchase this study for insights into both chicken and turkey entree and flavor preferences, as well as growing menu trends and best-in-class, limited-time offers. Study findings will help your business develop strategies aligned with new consumer demands and grow traffic in the post-pandemic era. Report Benefits Learn how often and where consumers order poultry Understand the impact of COVID-19 on order frequency and sourcing Examine traffic and purchase drivers to help drive sales and create marketing messaging that resonates Fuel menu and product development by analyzing menu trends alongside consumer preferences for poultry Report Features Access to reports on the dynamic online

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