How to Write a Downsell Email

Ready, Freddie? Sometimes the client's answer to the question "Are you ready to join my program?" is a flat-out "No, thanks." They're just not prepared to join your annual Salsa Dance Membership or your 12-week Keto to Vegan Program. It's just too much of a leap in that moment.We all know that life can get hairy. Maybe she's got 5-kids that need to be registered for summer camp but the line-ups are half the distance of earth's orbit, or maybe she tore up a corner of wallpaper to peak at what was hiding underneath and she couldn't stop and is now committed to the full master bath reno, or perhaps, she simply can't afford it (two words: groceries + gas). There are so many reasons that your potential clients don't join your offering which are completely understandable.  But the relationship doesn't have to end at "No, thanks." The beauty of sending a downsell email is that you offer a second option that is pocketbook friendly and requires less of a time commitment. She doesn't have time f