Bitter Campari - Cappiello Devambez Medium

Bitter Campari is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand. Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of "Bitters," which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring. In 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari posters created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The