Rolex Datejust Ref. 126231

About the brand  Rolex is a Swiss luxury watch company that has a 116-year history of innovation in both marketing and precision engineering. The company was founded in 1905 by Hans Wilsdorf and Alfred Davis in London. The name "Rolex" was inspired by Wilsdorf while he was riding on a double-decker bus, as it was a unique combination of letters that could be easily pronounced in any language. In 1910, Rolex became the first wristwatch retailer to receive an independently ratified Chronometric Certification. In 1919, the company moved to Geneva due to a 33% tax on custom imports in England. In 1944, Wilsdorf founded the Hans Wilsdorf Foundation after the passing of his wife Florence. The foundation works as a private family trust and donates proceeds from Wilsdorf's shares in the company to different charitable causes. In 1960, ownership of the company was passed on to the foundation upon Wilsdorf's death. In 2017, the foundation donated $100 million to HEAD's campus, an applied arts s