Social Media Management: Persuasion In Networked Culture
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. FEATURES* Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media* Accessibility: Written is an accessible style, highlighted by numerous visual examples of social media in practice* Comprehensive: Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results* Practical: A final chapter, "Defining Your Personal Brand in Social Media," gives students an