Partner Program Foundations Workbook: Identifying Your Ideal Partner Persona

So you want to build a partner program... where the heck do you even start?  First things first, you gotta identify your Ideal Partner Persona (IPP). This workbook guides you through defining your IPP, packed with targeted questions and clear examples, it's your roadmap to crafting the foundation of your partnership strategy.  I break it down into 3 steps 👇🏼 Step 1: Analyzing Attribution & Existing Partner Base Uncover insights and patterns within your existing partner and customer base. Analyze partner data to glean valuable information that will inform your IPP strategy. Step 2: Assessing Third-Party InvolvementDelve into the landscape of potential third-party involvement. Explore collaboration opportunities and evaluate how external entities can enrich your partner program. Step 3: Revisiting Ideal Customer ProfilesRealign your understanding of your ideal customer profiles in the context of partnerships. Discover the synergy between your customer base and potential partner perso