Data Doesn’t Lie: The Victim-to-Victor Approach - On Demand CLE

Trial lawyers have long sought to understand what motivates a jury: how to frame a case, read the room, and tip a trial in their favor. Now, with the help of big data, we may be closer to an answer. Join nationally recognized jury trial consultant Jesse Wilson and renowned trial scientist John Campbell for an insightful new webinar designed to transform your case using evidence from thousands of hours of trial analysis. Featuring insights from his second book, The Most Important Juror, Jesse Wilson urges moving beyond the narrative of plaintiffs as victims, and instead portraying them as fighters: people overcoming challenges, seeking recovery, and pursuing joy. This approach has been shown to deepen jurors' emotional connection to your client. John Campbell and Alicia Campbell, data scientists and founders of JuryBall, have conducted extensive analysis of over 800 civil cases and 250,000 jurors to understand what works best in trial. John will present their research showing how emphas