Don't Eat the Bruises: How to Foil Their Plans to Spoil Your Case

Up to 70 percent of jurors will have made their decision by the end of opening statements. Attorney Keith Mitnik has developed a successful method to show you how to win at the start and dismantle the defense’s case while trying yours. Keith Mitnik lives in courtrooms. When he’s not in trial, the senior trial counsel for Morgan & Morgan, the largest personal injury law firm in America, spends his time mentoring his firm's younger lawyers and inventing cutting-edge courtroom strategies. In Don’t Eat the Bruises, Mitnik reveals his result-producing methods for the first time in print. Drawing from the hard-won experience of his prolific and innovative career, Mitnik offers an approachable and proven system for trying and winning cases. Exploiting juror bias, taking things out of context, and overemphasizing imperfections at trial are all “bruises”—cheap tricks that the defense uses to distract from facts and well-constructed cases. Mitnik offers strategies for dealing with these issu