How to Capture Juror Attention for Larger Verdicts - On Demand CLE

In today’s courtroom, modern jurors are more distracted, more skeptical, and more visually driven than ever before. Capturing and keeping their attention is not just a task for trial—it begins long before voir dire. Join esteemed trial attorneys Maxey M. Scherr and John Camillus, as they cover every stage of pretrial litigation to show how the strategic use of visuals, emotional engagement, and technology can prime your case for a larger verdict. Attendees will learn how to identify and deploy the right tools—from cost-effective options for solo and small firms to high-end visual demonstratives. You’ll see how to incorporate these tools into discovery, mediation, and pretrial filings—not just the courtroom—and explore why attention-grabbing tools work (through cognitive and emotional frameworks), as well as how to use them persuasively. This session will also break down specific techniques for engaging jurors mentally and emotionally (from storytelling frameworks to visual anchors) tha