Rethinking "Day in the Life" & Settlement Videos: Tell the Right Story - On Demand CLE

Many attorneys want to tell their client’s story in a way that garners sympathy—while also evoking a call to action with their jurors. To that end, far too many attorneys will produce “Day in the Life” (DITL) videos to show their clients’ daily struggles. While these videos have the potential to fortify your case and motivate your jurors to action, a poorly conceived video can do more harm than good. When we portray our injured clients as helpless and pathetic, we give our audience plenty of reason to pity them—but we fail to inspire them to take action. Join trial consultant Jesse Wilson and trial attorney Steve Benedetto as they show you how to frame your next DITL video around joy and strength, not pain and suffering. This 90-minute CLE will discuss the common use of “Day in the Life” videos, explore their limitations, and help you avoid the pitfalls of this potent legal media. You will: Learn how to use the “Victim to Victor” paradigm outlined in Wilson’s book, Witness Preparati