Using Focus Groups & Big Data to Frame Your Case - On Demand CLE

Knowledge is power—and winning a powerful verdict begins with knowing your jurors. Now more than ever, attorneys are turning to big data—large-scale data collection—to help frame their facts, pick their juries, and propel their cases to powerful outcomes. By fusing traditional focus group insights with big data analytics, jury consultant Jessica Brylo offers a transformative new approach to case strategy. Brylo has conducted hundreds of mock trials, spoken to thousands of jurors, and picked juries and framed cases in several recent 8-figure verdicts. In this webinar, Byrlo reveals how to leverage focus group work and big data analytics to uncover powerful emotional drivers and determine the best damages “ask” based on predictive outcomes. By integrating these two tools, you can:  Craft narratives that resonate with jurors on both logical and psychological levels Learn when to use one tool versus the other Create data-based juror profiles in jury selection Sidestep your own biases abou