The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator

Activist and public relations thought leader David Fenton shares lessons on how to organize successful media campaigns, cultivated from more than half a century working within some of history’s most impactful social movements.In an extraordinary career David Fenton has learned first-hand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late 1980s, exposing the dangers of toxic chemicals in our food, the long battle to legalize marijuana and end racist drug laws, the misinformation in Washington during the Bush era in the 2000s, and recent campaigns that successfully banned fracking in New York and alerted the public to the climate crisis, including the envir