Shopify Empire: Dominate Search Results, Sell More, and Change Your World

Is your online store powered by Shopify? Are you struggling with your search engine rankings? Do you want to sell more, but lack the know-how? This empire-building guide gives you the tools to succeed in the competitive Internet marketplace. Starting from the structuring of your online store, this comprehensive book covers Search Engine Optimization (SEO) basics, on-site optimization, off-site optimization, Social Media Optimization (SMO) basics, Pay Per Click (PPC) tips, advanced SEO, SEO troubleshooting, and SEO research techniques. Learn how to beat your competition in search rankings, gain customers and improve sales. Written in easy-to-understand language, this book serves as a launching off point for those new to the e-commerce industry, or as a means to fine-tune a more seasoned site. "If you have a Shopify store now, or want to open one in the future - you really want to give this book a read. It’s straight forward and easy to understand.” -- Harley Finkelstein, Shopify - Chie