Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter (Recording)

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.If you are going to invest that kind of time into something, why not do it right?You can write an engaging, inspiring email newsletter that supports your programmatic, fundraising and/or advocacy goals, but it takes both strategic focus and tactical know-how to pull it off. During this nonprofit webinar, we’ll focus on the strategy involved in creating a newsletter worthy of the time you are investing in it. (The companion Part II webinar gets into the nitty gritty writing and design issues.)During this webinar recording, you’ll learn: How to define the role of your e-newsletter in your broader communications strategy, including who should get what How to integrate your email newsletter with your social media and print marketing strategies How to cr