Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters (Recording)

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.And, honestly, a lot of those e-newsletters look and sound downright terrible.Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what's most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.During this webinar, you’ll learn how to give your e-newsletter a tactical makeover, including all the nitty-gritty best practices in e-newsletter copywriting and design. (Need help with your e-newsletter strategy, or why you are doing it in the first place and how it fits with your other communications? (See our companion Part I webinar on e-newsletter strategy.)In this webinar, you’ll learn: How to identify and fix common mistakes and how very small