Attract and Upgrade Your Monthly Donors

Expanding a monthly giving program is one of the most cost-effective ways to boost your charity's bottom line. Sustaining donors provide a reliable stream of annual revenue and give more on average than one-time supporters. Plus, they're more loyal: 45 percent continue giving from one year to the next, compared to about a quarter of donors who make just one gift. How can your organization swell the ranks of monthly donors – and keep them giving year after year? Join us to get advice, tools, and real-world examples that will help you enlist more sustaining supporters and raise more money. Jason Keramidas of Charity: Water will explain how the group expanded its monthly program from 6,000 donors in 2016, to 35,000 today. He'll share digital strategies to attract and engage recurring donors, including: using online advertising to attract new donors activating social-media influencers to pitch your cause to followers creating web content that responds well to search engines and appeals to