Diversify Your Donors: How to Attract Hispanic Donors

Too often nonprofit leaders and fundraisers overlook Latino donors — in part because many organizations lack ties to this group among their staff and board and at times because inaccurate stereotypes prevail. But groups that fail to engage Hispanic donors are missing a big opportunity. Research shows that U.S. Hispanics hold $1.5 trillion in buying power annually, and their economic clout continues to grow. Plus, Latinos sent roughly $103 billion to communities in Latin America and the Caribbean last year, despite the health and economic crises. Nonprofits that engage these generous supporters now could gain a foothold for years to come. How can your nonprofit connect with Hispanic donors and inspire them to give and get involved? Join us for a conversation with three expert guests who are veteran fundraisers and Latino donors: Armando Castellano, trustee for the Castellano Family Foundation and founder of Quinteto Latino, a nonprofit that promotes Latino classical music Franklin Gu