Donor Relations: Making the Most of Mid-Level Donors

Mid-level donors can fall through the cracks at many nonprofits. Often these donors don't get attention because they aren't the responsibility of people who oversee big gifts or mass solicitations. However, overlooking them could be a big mistake. No matter how your organization defines a mid-level gift, whether it is $500 or $5,000, middle donors are often a charity's most loyal supporters with the greatest potential to give more. Yet few nonprofits have a fundraising strategy for them. Learn how to attract and engage middle donors at your nonprofit, and ultimately inspire them to give more, by joining The Chronicle and our fundraising experts for a one-hour online session that will showcase effective ways to cultivate middle donors. You'll hear from consultant Alia McKee of Sea Changes Strategies who will share proven approaches for kick-starting a middle-donor program, give pointers on how to increase gifts, and outline the key elements of a successful mid-level giving program. She'