Cultivating Midlevel Donors: Beyond the Basics

Join The Chronicle of Philanthropy and nonprofit experts for an online session that will show you how to create a positive experience for your midlevel donors, whether they are on a path to making a big gift or to becoming long-term donors who give far more than the typical direct-marketing gift year after year. You'll learn from Andrew Wiley who directs the World Wildlife Fund's midlevel giving program, which generates 10 percent of the money raised annually from individuals even though these supporters represent just 1 percent of the fund's membership. Since updating the program in 2012, digital revenue has grown by more than 83 percent, and the renewal rate increased by 10 percent. Mr. Wiley will explain: The communication strategy he developed for these donors, including how he integrates digital and direct-mail How to foster collaboration within your organization to create a better midlevel donor experience Why you should survey your middle donors You'll also hear from Liz FitzG