Key Ways to Boost Midlevel Giving

Fundraisers often overlook donors who give at a level in the middle, between major gifts and annual giving, even though these supporters often bring in more than a third of a nonprofit’s total gifts each year. But the pandemic brought in new donors at a lot of charities, and now fundraisers have an opportunity to inspire these supporters to keep giving midlevel gifts or even give more.How can your nonprofit attract more midlevel donors, make them feel valued, and inspire loyalty?Join us to get detailed guidance from a veteran fundraiser who runs a midlevel program that is growing rapidly and a consultant who is an expert on helping charities make the most of this valuable group of supporters.They’ll offer proven tactics to engage middle donors — virtually and in person — and share lots of real-world examples that you can adapt to raise more from this group at your organization. Plus, they’ll outline smart but simple ways to learn more about your midlevel donors, so you can customize yo