CatMan 2.0™ Introduction: What’s Changed?

The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel. Learners find out what the most important changes to the category management process are, why each of these changes was made, and the implications of these changes on their work. More importantly, they consider what they need to do differently to navigate the category management road ahead. Participants gain a strong understanding of: The most important changes to the category management process; Why these changes were necessary; The implications of these changes on category management work; and Considerations for navigating the road ahead. This is course 1 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series).