The What Assessment: Category Insights Using Advanced Data Sources

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights.   Explore advanced category assessment approaches, including: New and evolving data sets necessary for best-in-class techniques and analytics; An analytical approach to lead practitioners to create successful category plans; Development of more advanced category assessments and reviews using new data sources and tools. This is course 2 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series).  Watch our course overview video to get a sneak peek at the training content. Purchase Opti