The Why Assessment: Shopper Insight is the Missing Puzzle Piece

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. This course covers: New and existing data sources; How-to examples of weaving these insights into your assessments for a better overall category perspective; and Practical ways to tie these insights into category opportunity identification, category plans, and your everyday category management work. This is course 3 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series). Purchase Options  Master’s Course, Individual Purchase $69 Access course via our online training center by Desktop, Laptop and Mobile Devices for 30 days after purchase  One (1