Selling Essentials: Presenting Solutions Instructor-Led Course

It's true. Preparation is key, especially when it comes to selling. Successful salespeople know it. From mastering product knowledge to understanding what the client wants and figuring out how to clinch the sale, they always do their homework. But knowing what to prepare, and how to prepare, can't be left to trial and error. That's because developing the ability to see through the client's eyes, pinpoint their needs, think outside of the box, and deliver a convincing presentation takes time, training, practice, and then more practice. As a module of the Selling Essentials Training Series, this instructor-led course prepares your sales force to approach each sales call with the skill, confidence, and know-how to achieve results. Key Topics: The difference between features and benefits The importance of being perceptive and relating to the customer’s situation/needs A presentation model with guidelines to help salespeople to present in terms of benefits that match a customer’s stronges