Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Title: Call of the Mall: The Geography of Shopping by the Author of Why We Buy Author: Underhill, Paco ISBN: 9780743235914 Publisher: Simon & Schuster Published: 2004 Binding: Regular Hardback Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. E 1548343 Publisher Description: The author of the international bestseller "Why We Buy" -- praised by "The New York Times" as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his