Why We Buy: The Science of Shopping

Title: Why We Buy: The Science of Shopping Author: Paco Underhill ISBN: 9780684849140 Publisher: Simon & Schuster Published: 2000 Binding: Paperback Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1535998 Publisher Description: Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our ever