Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Title: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Author: Jeff Howe ISBN: 9780307396211 Publisher: Crown Currency Published: 2009 Binding: Paperback Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1565862 Publisher Description: Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise-it's tal